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I’m Serina Bird. I’m author of The Joyful Frugalista, and host of The Joyful Fashionista. I’m super frugal, but one of my vices is loving to have beautiful clothes to wear. And I’ve become very good at finding fabulous outfits at frugal prices.

You see, I’ve been wearing second hand clothes for years. And then it occurred to me that it was important for the planet – and my wallet – that I was doing so.

I designed The Joyful Fashionista as a community where women (and men) of all shapes, sizes, ages and ethnic background can come and find clothing that makes them feel truly beautiful. I want everyone on here to leave feeling like they are an Empress with amazing clothes.

Thank you for joining me, and happy shopping!

About the Joyful Fashionista, building a Community to improve wardrobes, your wallet and the planet.